As a rule, Prism Sites enjoy great visibility and an excellent reputation on search engines.
You can set up your own SEO options:
Hover above Home in the left corner of the Top Toolbar and click SEO, at the bottom left.
You will be taken to this screen:
Here, you can describe your site and choose how it will appear in search engines.
Enter your site’s title, the relevant keywords and a short description of what it’s about.
The keywords are limited to about ten words since Google does automatic crawling and will ignore more than ten words, making it ineffective.
Also make sure to use words that appear in the text in the body of your site, in order to get better search results on Google search.
You can also upload a favicon and a social image that will appear when your site is shared on social media.
Finally, enter your Google Analytics ID, to track your site’s activity.
When you’re finished, click SET to save all settings.
A free URL will be hard to optimize. We recommend you have your own domain and your brand or domain name should appear both in the title and the keywords. The keywords are the words you want to lead to your site when visitors search it on Google. It's also better to use words that are specific to your own site and avoid words like 'New York', 'mobile' and 'photographer'.
It is also recommended to have as many links leading to your domain as possible, including from your social media pages and accounts, relevant blogs, online magazines, etc.
Our internal SEO system is a super strong one and sites built on it are usually first in searches. However, this is a process that may take a couple of weeks, depending on Google's indexing so in events where the keywords are very competitive, external SEO work may also be a good option for you.
There are several online tools in which you can check the best words for you site and can run SEO checks in sites like http://www.seoworkers.com/tools/report.html
These sites provide information on your domain as well as suggestions on improving specific words and phrases.